I’m on an endless quest for the perfect pair of jeans, a pair that will hold up against the rigorous demands of city life, look great at the office on Friday, and keep all of my secrets over the weekend. I want a pair that refuses an iron, and accepts every crease, wrinkle, and imperfection with dignity. A true classic. On September 9, 2013, I met Bluer Denim.
I stumbled across the company online and was attracted to its rugged, artisan aesthetic. Further exploration revealed that their jeans are constructed in America, and specifically designed in my hometown of Portland, OR. This was more than enough to capture my attention, but having just settled into a pair of whatever mass-marketed slim cuts were out at the time, I decided to bookmark the page for future consideration.
This summer brought us back to Portland, and while perusing the offerings of the Alberta Arts District, we walked into Bluer Than Indigo - the beautiful brick and mortar location that sells the Bluer brand. I became a fan all over again. We met Jade Oliver, the Store Director. Steering the ship seemed effortless for her as she sailed through tasks while maintaining conversations with us and her other customers. When she learned that I was a visiting native, she spared no detail as she talked about her motivation, inspiration, and favorite picks from the line.